Women of Techno
It’s time to Turn the Table
Sadly to this day, techno music is still a manly-dominated field making it hard for women to get an equal amount of respect, attention and credit as their male counterparts.
Spotify is to date, the biggest and most influential music platform with playlists like Women of Pop, Women of K-pop and Women of Indie—but no Women of Techno.
That said, let Spotify together with female DJ Yaeji, a vocal minority in her genre, take everything she stands for to make an integrated campaign that introduces and highlights Women of Techno off and on the stage.
RECOGNITIONBRONZE - Greater SF Addys (Integrated)BRONZE - Greater SF Addys (Copywriting)
Spotify is to date, the biggest and most influential music platform with playlists like Women of Pop, Women of K-pop and Women of Indie—but no Women of Techno.
That said, let Spotify together with female DJ Yaeji, a vocal minority in her genre, take everything she stands for to make an integrated campaign that introduces and highlights Women of Techno off and on the stage.
RECOGNITIONBRONZE - Greater SF Addys (Integrated)BRONZE - Greater SF Addys (Copywriting)
Playlist
Live Event - Promo Video
Live Event - Posters
