The New York Times
Truth Be Told.
To show that the New York Times is on the side of those who believe in a truthful news media, we have to establish a deeper relationship between the readers and the people behind the news.
Listening is a crucial part of human connection, so through a feature that enables articles to be narrated by the person who wrote it, we’re making the bond between the readers and writers of the New York Times stronger.
TEAMElin Lindeberg, CopyJudikael Le Bayon, Art Direction
RECOGNITIONSilver Pencil - One Show Young Ones 2020
Listening is a crucial part of human connection, so through a feature that enables articles to be narrated by the person who wrote it, we’re making the bond between the readers and writers of the New York Times stronger.
TEAMElin Lindeberg, CopyJudikael Le Bayon, Art Direction
RECOGNITIONSilver Pencil - One Show Young Ones 2020
Case Study
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